Matt Hills announced this at Aarhus, but now it's been launched:The World Hobbit Projectfrom the announcement on the Aberystwyth Uni website:International study of Hobbit audiences launched
09 December 2014
The final film in the Hobbit trilogy, The Battle of the Five Armies will go on general release in the UK on December Friday 12 2014.
On the same day, the most ambitious research project ever undertaken into film audiences will be launched by academics at Aberystwyth University.
The World Hobbit Project www.worldhobbitproject.org will see up to 140 researchers in 46 countries collaborating to seek responses to a survey designed to get inside all the meanings that fantasy has for people around the world.
The survey will be capturing responses in 33 different languages (including Welsh and Maori) and hopes to collect over 50,000 responses.
Amongst the questions asked will be:
Who loves, and who criticises the films? What does each side see in them?
What difference does knowledge of the book make?
How do people value Martin Freeman’s performance as Bilbo?
Who takes part in online activities, and how do these affect responses?
How are the films received in countries as diverse as Australia, South Africa, Japan, India, and Finland?
When people think about their reactions to the story, what larger communities do they feel they are part of?
Full announcement here: http://www.aber.ac.uk/en/news/archive/2014/12/title-160859-en.html
Direct link to the project: http://www.worldhobbitproject.org/
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